Jeanette Reza is a Mexican-American designer and creative director based in New York City's East Village. She founded JIU JIE in 2018, following a background in fashion and visual storytelling.

Rooted in craft, sustainability, and playful design, her cushions have since become cult favorites — stocked by global retailers like SSENSE, Nordstrom and The Webster, and featured in Vogue, The New York Times, and Architectural Digest.