Mexican-American designer Jeanette Reza developed a passion for sewing at a young age, which led her to pursue a career in fashion. She studied at renowned institutions such as Polimoda Firenze and London College of Fashion, gaining valuable knowledge and honing her skills.

Jeanette's experience in the fashion industry includes working in Marketing for leading brands like Bureau Betak and Nili Lotan.

Further expanding her horizons, she spent a year in Shanghai, deepening her love for languages and learning. With her entrepreneurial spirit, Jeanette later established JIU JIE in 2018 and currently oversees the brand from its boutique located in the vibrant neighborhood of the East Village, New York.

Through their unique and sustainable approach, JIU JIE offers a delightful range of original designed home goods that infuse art, functionality, and sentiment into everyday living spaces.

JIU JIE has earned 'it' home accessory by W magazine, nominated for the prestigious Product of the Year award by Dezeen magazine, and proudly received the Cleverest Award from AD magazine in 2022.